Dos Equis - What Are They Thinking?

Since Obama is having his Beer Summit today, I think a blog on beer is appropriate.

Have you seen the Dos Equis campaign featuring "The Most Interesting Man in the World"?

I saw it one too many times last night and I have to call them out on the silliness of their advertising.

First, beer is consumed mostly by young men (under 30). The Dos Equis guy is like 65 if he's a day. He's a geezer. Way outside the age range of beer's core demographic. What's up with that? I don't believe that this guy is a beer drinker for one second. He's more the scotch type. Definitely!

Second, the guy is a pretentious sleaze bag. He's hanging out with women at least half his age. The only way this happens in real life is if the guy has oodles of money. Old guys with fat wallets can attract young women. Old guys who are simply "interesting" are not chick magnets.

Third, (this is subjective I admit) the guy is doing weird stuff in these ads, not interesting stuff. He's rescuing a fox during a fox hunt! Has anyone outside of British gentry ever even been on a fox hunt? And why would this guy be out there hugging a fox and keeping it away from the dogs, horses and the folks "riding to the hounds"? Beyond silly. This is stupid. Do you think Mr. American Bubba Beer Drinker can relate? No way, Jose.

I'll give Dos Equis some points for trying to stand out and be different. But his campaign can't be working, can it? It's wrong on way too many levels.